How Apple can continue to beat Microsoft

Apple is getting near to the point where Microsoft started to fail and here is my take on it.

Microsoft was everyone's favourite company, cast your mind back I know it was a while ago! :-)

They innovated but most importantly they listened.

They listened to the people that bought their software, they listened to all the new things they wanted, all the changes their users thought needed to be made.

And they made that software and they made those changes, until....

....someone said, hey wait, we can make money by making it difficult.

And that was the end.

They realised that by making their software less intuitive, less responsive, less useable you would need to employ a Microsoft Certified Engineer.

And they could charge to train those engineers.

And they could charge for supporting companies, and they could charge for so many things.

And they forgot all about the user.

They forgot where their actual revenue stemmed from......the user.

And that was indeed the end.

Another company rose up and listened to their users.

That company was Apple.

So Apple, do you keep listening, with Snow Leopard you continue to add and update by listening to your users.

Sure sometimes you have to make a decision on something and some people won't like it but if you seriously cockup and eventually change then thats ok, we are all human.

Only never stop listening or you will become the next Microsoft.....for sure!